From Theory to Play: Making Privacy Playable
Starting from the feeling By the time Context & Cringe began to take shape as a game, one thing was already clear: We were not starting from mechanics. We started...
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🏆 Winner of our 2025 CyberSec Game Challenge, Context & Cringe is a fast-paced card game about application privacy, awkwardness, and real human impact that helps teams understand why privacy decisions matter.Â
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CyberSec Games
Players build product scenarios using three card types: App, Feature, and Data, aiming to minimise their own “cringe” while sabotaging others with awkward or amusing combinations. The game sparks laughter, debate, and meaningful discussion about privacy expectations and user trust.
Designed for developers, product managers, architects, security teams and privacy champions, it works equally well as a workshop activity, training tool, icebreaker, or team-building exercise. Rounds are quick, easy to facilitate, and highly replayable.

Everyone has two cards of each type. Three card types, plenty of combinations.
The real game isn’t winning. It’s that moment when someone realises they wouldn’t actually be comfortable with it.

Kim Wuyts and Avi Douglen are leading voices in privacy engineering and application security, combining deep expertise with a refreshing sense of play. Active across the privacy and OWASP communities, they’re known for turning serious topics into practical learning experiences. Together, they are the creators of the Context & Cringe privacy card game proving that learning about privacy can be engaging, memorable, and even fun.
Starting from the feeling By the time Context & Cringe began to take shape as a game, one thing was already clear: We were not starting from mechanics. We started...
Recognising the problem One of the challenges with privacy is that people often do not recognise the problem in the first place. In design discussions, a feature can appear harmless...
When knowledge isn't the problem Context & Cringe did not begin as an attempt to create a game. Over years of teaching application privacy in workshops and training sessions, we...